Holy God Damn! I hope you’re in the mood for some Canadian Ginger Hipster Soul music. Yes, I fucking said it. Candian. Ginger. Hipster. Soul.That’s the only way I can describe Montreal’s singing supergroup and SXSW 2012 showcase artist Chic Gamine. The description by the folks at SXSW had me intrigued enough to click the video despite thinking there was no way in hell Candians were going to bust out some soul.
“Chic Gamine’s wall-of-sound harmonies and hip-shaking beats could be straight out of Motown, before you throw in the curveball of French pop and four rotating lead-singers. By all the laws of the music business, this group is like the unicorn — it probably shouldn’t exist, yet, here it is - nostalgia-inspired but with a fresh new sound — a group that artfully hops from rhythm and blues, nouveau-pop to vintage soul — the mix is indescribable, but unbearably tasty. “
And you know what? They were right. Whoever scouts bands for SXSW knows their music. I was foolish to doubt them.